Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced along with a choice of a new family saloon or a new Rolls Royce for upon the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a home improvement company in Devon that has for some time been retailing UPVC windows and doors. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal aim of this was the fact that the big boys in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry were offering. Moving to the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was high. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as each one of those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely quite.
Where some companies fell down though was when we asked them the were going you want to do to help us to sell many. The lack of selling support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from the same suppliers for years, so why especially if they not share on the inside start-up cost?
There were half-dozen companies that were willing to help, either by proving a ‘credit’ over the cost of product samples or just proving samples involving charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to get to be the market leader in the longer term had obviously done their homework and also cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations as well as marketing and advertising tool. This amazing site has a design feature that allows potential purchasers to find the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including the web ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA